When was the last time you bought something online or had it shipped to your house?
Probably recently, given the current circumstances. Many of you might be shopping online with the possibility that a package from an online outlet must be waiting at your front door as you read this post. This Pandemic has changed the way customers shop for apparel, decorative items, groceries, electronics, and even automobiles. These days, if you don’t have an online presence customers will assume you don’t exist. Many businesses have shut their stores as there is a sharp decline in the conventional shopping method. This pandemic brings in the new reality of making your presence online. The ubiquity of internet access has made it easy for businesses to sell their products and services online without any geographic limitations. It’s estimated that India’s E-Commerce market will grow to 76 billion dollars by 2021. Brands/businesses are realizing that it’s simply cheaper, more convenient, and faster for both the business and the consumer to exchange value online. All of these demands are driving changes in the online marketplace.
So, what are some ways in which you as a business can make the best use of technology to create a strong online presence and grow?
How you can use the Internet to grow your Business Online.
Nowadays everyone has an internet-ready device in their pocket. With Technology into play, businesses are adopting the latest tech and tools such as data analytics, machine learning, and social media as a lead generation tool to meet the demands of an online shopper. You as a business can use these technologies to help you grow.
Data-Driven Marketing and Analytics
It is a strategy that will help you understand your core consumer. The right data and analytics will help you identify market gaps, meet customer expectations, and help you grow your sales. Using demographic data to know the age, gender, income-based analytics that will help you allow you to draw conclusions and identify a target market. There are several tools that you can use for analytics such as Google Analytics which is a web analytics service offered by Google that tracks and reports website traffic. Other tools such as Hootsuite, Topsy can also be used for data analytics. It will help you identify how, what, when your customer tends to shop.
Create a personalized shopping experience facilitated by machine learning.
Since most consumers now access online stores and services from their smartphones. Thus the nature of mobile devices, laptops upscales the expectations for a more personalized experience. By using machine learning you can ensure a great shopping experience by personalized product recommendations, offers based upon the customer’s earlier purchases. As different customers have different choices/demands. You can take the help of data analytics to create a personalized shopping experience as per different customers, by sorting pricing, products, offers, and showcase them as per the customer’s need. As said keeping customers happy and loyal requires a fine blend of optimizing both your product offering and customer experience.
Using Social Media at its best.
You as a business can market yourself freely by using social media platforms such as Instagram, Facebook, etc. They are considered as really powerful tools of marketing. As nowadays everyone has a smartphone, internet access, and social media accounts that will help you grow your reach to a vast number of potential consumers. Instagram and Facebook have a variety of promotion tools through which you can promote your product by paying a very nominal price in return. You can also set the daily amount spent on promotions according to your budget, set the target audience, location, etc. Thus it will help you to reach out to more number of people, build a brand and product awareness.
Multiple Payment options with Offers and Cashback
Customers love it when they get additional offers/cashback etc. It tends to make them shop again from you. Club in with multiple payment options so that there is flexibility for the customer to pay from. Also, partner with Amazon Pay / Paytm for exciting cashback’s when paid by these payment gateways for the customer to get cashback/rewards, etc.
Stay in Touch, Keep Updating your customers
As a business, you need to have a strong customer relationship. Be it the birthday, anniversary, or any other festive occasion. Create a Personalised message for your customer, send it to them along with some special offers only curated for them. It will not only build up your brand reputation but also it will be in the mind of them and they will shop again. Also, keep your customer about new offers, products regularly with the help of newsletters, SMS, etc.
Why should you make your Business Online now? – Advantages of Online Shopping
The internet has revolutionized the way we shop. More and more people these days prefer buying things online over the conventional method of going to the stores. The exponential growth of e-commerce shopping is not only changing the way customers buy products but also the way the brands promote their products and target their audience. The recent trend of being online has helped to boost online shopping/e-commerce stores to deliver people’s essential needs from Bread and Butter, electronic items, clothing, etc. So what are some reasons that many people love online shopping?
• First and foremost is the convenience as the online marketplace is opened 24 x 27 x 365. Shopping online also means you can skip the queue and always be the first in the line and buy products with just a few clicks, which saves time. Downloadable items such as eBooks eliminate the need for any kind of material goods at all, which helps the environment. Also, social distancing can be followed pretty well. Products are delivered at your doorstep and quality assurance is there.
• Cheap deals and better prices are available online as the products come to you directly from the manufacturer or seller without the middlemen being involved thus it saves you a lot. You can avail of huge discounts, offers, and deals when shopping online without the need for bargaining as not every retail / offline store offers a discount when you need it. Also, online marketplaces regularly update you with exclusive discount offers and deals.
• The online marketplace has a site to showcase their available products. The customer can browse almost every product before buying and read the product information along with the reviews provided on the site. The options and availability are more than of a retail outlet where they have a limited amount of products due to the warehousing size or investment power of the outlet. Products are also easy to find when shopping online.
• The expenses are pretty low when compared to conventional shopping where we tend to spend more than we planned. It also includes expenses of transportation, eating out, etc. Prices can also be easily compared when shopping online. It also saves us a lot of time when shopping online.
The global Pandemic has pushed both the consumers and businesses into a new reality, where online channels are arguably the only practical course left when it comes to getting and providing needed products and services. As offline retailers close their doors, the online counterparts are there for the rescue. The market landscape may have changed significantly as the customer needs to remain the same. The Indian consumer market is going through a transition period in terms of consumer’s purchasing habits and the way things are perceived. Online shopping / E-commerce is the new retail future of India.
As said all you need is a great internet connection and you will just be a click away from shopping.