When was the last time you bought something online or had it shipped to your house?
Probably recently, given the current circumstances. Many of you might be shopping online with the possibility that a package from an online outlet must be waiting at your front door as you read this post. This Pandemic has changed the way customers shop for apparel, decorative items, groceries, electronics, and even automobiles. These days, if you don’t have an online presence customers will assume you don’t exist. Many businesses have shut their stores as there is a sharp decline in the conventional shopping method. This pandemic brings in the new reality of making your presence online. The ubiquity of internet access has made it easy for businesses to sell their products and services online without any geographic limitations. It’s estimated that India’s E-Commerce market will grow to 76 billion dollars by 2021. Brands/businesses are realizing that it’s simply cheaper, more convenient, and faster for both the business and the consumer to exchange value online. All of these demands are driving changes in the online marketplace.